> ## Documentation Index
> Fetch the complete documentation index at: https://docs.luxima.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> See how often your passports are opened, where and on what devices.

**Analytics** in the menu shows how people use your public passports.

> [!NOTE]
>
> Analytics is part of Starter and above.

![The Analytics page with four cards for total scans, products scanned, countries reached and average scans per product, a line chart of scans over time, a ranked list of top products by scans, and the start of the scans by country map](https://mintcdn.com/mbp-network-technology-limited/jJ_iiVxmyfJp9Rk3/images/insights/analytics-top.png?fit=max\&auto=format\&n=jJ_iiVxmyfJp9Rk3\&q=85\&s=f1dd11934cc6211b5cdfb234281349cf)

Analytics: the totals, scans over time and your most scanned products

## What counts as a scan

A scan is counted each time someone opens a public passport, whether they scanned the QR code or followed a link. Opening the same passport again counts again.

The figures cover the last 30 days.

## The numbers at the top

| Card | Shows |
| - | - |
| **Total scans** | How many times your passports were opened. |
| **Products scanned** | How many of your live products were opened at least once. |
| **Countries reached** | How many countries the scans came from. |
| **Avg scans / product** | Average scans across the products that were scanned. |

## The charts

| Chart | Shows |
| - | - |
| **Scans over time** | Scans per day. Hover over a point for the number. |
| **Top products by scans** | Your most opened products. |
| **Scans by country** | A world map and a ranked list of countries. |
| **Device type** | The share of scans from phones, computers and tablets. |
| **Scan source** | Whether people came directly or from a link on another website. |
| **Time of day** | When scans happen: morning, afternoon, evening or night. |

![A world map with the countries scans came from shaded and a ranked list of countries beside it, with region buttons above, and three bars below for device type, scan source and time of day](https://mintcdn.com/mbp-network-technology-limited/jJ_iiVxmyfJp9Rk3/images/insights/analytics-charts.png?fit=max\&auto=format\&n=jJ_iiVxmyfJp9Rk3\&q=85\&s=9a0b8b377350e61794beeddf4b89ec59)

Scans by country, device type, scan source and time of day

On the map, use the region buttons (**All regions**, **Africa**, **Americas**, **Asia**, **Europe**, **Oceania**) to zoom in on one part of the world. Hover over a country to see its number of scans.

### Scan source

* **Direct passport view:** the passport was opened directly. Scanning a QR code counts here.
* **Referral link:** the person followed a link from another website.

## Before you have any scans

Until your first scan, the page shows example charts marked **Demo data**, so you can see what it will look like. They switch to your own numbers automatically once scans start.

## What LUXIMA records

For each scan LUXIMA records the product and variant, the time, the country, the type of device, and the website the visitor came from, if any. It does not record who the visitor is.

## Getting more from it

* **No scans yet?** Check your passports are [published](https://docs.luxima.io/products/publish.md) and that the QR codes are on your products or labels.
* **A product with many scans** is one customers are curious about. Make sure its passport is complete.
* **Many scans from one country** shows where your products are getting attention.


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.