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When someone scans a product’s QR code or opens its link, they see the public passport page. It needs no app and no login.
The top of a passport: the product photo with a Made in EU badge on the left, and the brand name, product name, style code and product details on the right

The top of a passport on a desktop screen

The page uses your company’s published passport design. Until you publish one, it uses the LUXIMA default design.

What is on the page

The page shows these sections, in this order. You choose which ones appear and which fields they show in the design builder. Any custom blocks you added appear between these sections.

Missing data

A section or field with no data is left out. Visitors never see empty boxes. This also means a passport with little data looks short, so check a product’s completeness before you publish.

Notes the page adds by itself

  • Estimated composition. If a fibre composition was estimated and you have not confirmed it, the page says it is not yet confirmed by the brand. See Materials.
  • Animal-origin parts. “Contains non-textile parts of animal origin”, when you ticked that on the product.
  • Certificates. Expired certificates drop off automatically.
  • The badge. “Made in EU” appears only when the product’s country of origin is in the EU.

One passport per variant

Each size and colour has its own page. Scanning the QR code on a size M jumper opens the size M passport.

On phones, tablets and computers

The page is built for phones first and adapts to larger screens. On a wide screen, the photo sits on the left with the product details beside it. The page is in English.

When a passport is not available

See Publish a passport.

Scans

Every time someone opens a passport, LUXIMA records a scan: which product and variant, when, the country, and whether it was a phone, tablet or computer. You see the totals in Analytics.