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Analytics in the menu shows how people use your public passports.
Analytics is part of Starter and above.
The Analytics page with four cards for total scans, products scanned, countries reached and average scans per product, a line chart of scans over time, a ranked list of top products by scans, and the start of the scans by country map

Analytics: the totals, scans over time and your most scanned products

What counts as a scan

A scan is counted each time someone opens a public passport, whether they scanned the QR code or followed a link. Opening the same passport again counts again. The figures cover the last 30 days.

The numbers at the top

The charts

A world map with the countries scans came from shaded and a ranked list of countries beside it, with region buttons above, and three bars below for device type, scan source and time of day

Scans by country, device type, scan source and time of day

On the map, use the region buttons (All regions, Africa, Americas, Asia, Europe, Oceania) to zoom in on one part of the world. Hover over a country to see its number of scans.

Scan source

  • Direct passport view: the passport was opened directly. Scanning a QR code counts here.
  • Referral link: the person followed a link from another website.

Before you have any scans

Until your first scan, the page shows example charts marked Demo data, so you can see what it will look like. They switch to your own numbers automatically once scans start.

What LUXIMA records

For each scan LUXIMA records the product and variant, the time, the country, the type of device, and the website the visitor came from, if any. It does not record who the visitor is.

Getting more from it

  • No scans yet? Check your passports are published and that the QR codes are on your products or labels.
  • A product with many scans is one customers are curious about. Make sure its passport is complete.
  • Many scans from one country shows where your products are getting attention.